The "Green" movement is gaining ground in all sectors of society, including maritime shipping. As in other sectors, the drivers are complicated. By and large, the general public is in favour of reducing impacts on the environment, but tend to be less enthusiastic when the costs associated with doing so translate into higher prices for consumables. Regulatory bodies are charged with the responsibility of developing and enforcing regulations that take into consideration both the well-being of the public (market) and the shipping industry. The shipping industry itself has a keen interest in reducing costs, including fuel consumption. Burning less fuel proves beneficial to both the environment and their bottom lines.
The suppliers of environmentally friendly products and technologies are ready, willing and (generally) able to provide solutions that respond to both regulatory and business needs. Ocean Innovation 2009 - Greener Ships - will bring together key representatives from government, industry, academe and regulatory bodies to discuss and debate the present and future state of maritime shipping visa-vis the environment. During this two-day, single stream event representatives from the public and private sectors, along with the various regulatory bodies, will tackle the subject of Greener Ships under four sub-themes - efficiency, emissions, coatings and waste.